Development and implementation of digital PR strategies focused on building authority for generative search systems
Targeted placement of content in high-quality media, specialist portals and relevant digital ecosystems
Close collaboration with our SEO & GEO teams to design holistic search strategies
Execution of campaigns that generate brand mentions and high-quality backlinks
Analysis, monitoring and reporting of digital PR activities
Advising our clients on the strategic interplay of Digital PR, SEO and GEO
Supporting SEO initiatives where structural authority and external signals are decisive
Actively contributing to the generation of high-quality backlinks and brand mentions for our clients

Experience in Digital PR, online PR or strategic communications in a digital environment
Understanding that visibility in generative systems is based on authority, entities and trusted mentions
Interest in AI search systems, semantic relationships and the future of digital visibility
A desire to view PR not as a reach instrument but as a strategic lever for GEO
Enjoy working closely with SEO and GEO strategists
Analytical understanding of digital signals and performance KPIs
Strong storytelling combined with strategic thinking
Very good German and confident English, both written and spoken

Remote work & flexible hours
Dynamic: a professional and open team
Expertise: know-how in search engine optimization, content marketing and forward-looking online marketing solutions
Knowledge transfer: internal workshops and seminars

Digital PR Manager

Key skills