Manager, Digital Marketing Growth

Xactly Corp is a recognized leader in the incentive compensation market, committed to creating a culture of success. They are seeking a strategic and data-driven Manager, Digital Marketing Growth to lead their digital marketing team, focusing on scaling digital growth and enhancing market presence through optimized web strategies and paid media execution.

Responsibilities:

• Lead end-to-end website strategy, including CRO, UX/UI, SEO, and personalization
• Build and manage a structured experimentation roadmap (A/B and multivariate testing)
• Optimize conversion funnels across the buyer journey (landing pages, demos, content experiences)
• Partner with product marketing and brand to ensure messaging clarity and consistency
• Drive continuous improvements in site speed, technical performance, and user experience
• Own paid media strategy across channels (search, social, display, retargeting & 3rd party partnerships)
• Optimize budget allocation to maximize pipeline, CAC efficiency, and ROIC
• Collaborate with demand gen and sales to align campaigns with pipeline goals
• Continuously test creatives, audiences, and landing page experiences
• Predict, monitor, and report on budget pacing to ensure efficient spend and alignment with pipeline goals
• Implement and scale personalization strategies across web and campaigns
• Leverage firmographic, behavioral, and intent data to tailor experiences
• Improve engagement and conversion across key segments and personas
• Own SEO strategy across technical, on-page, and content initiatives
• Partner with content and product marketing to grow organic traffic and inbound pipeline
• Monitor algorithm changes and continuously optimize performance
• Define and track KPIs across the digital funnel (traffic, conversion rates, pipeline, CAC)
• Build dashboards and reporting frameworks to surface actionable insights
• Champion a culture of experimentation and data-driven decision making
• Lead and develop a team across web development, paid media, and growth marketing functions
• Manage external agencies and contractors where needed

Requirements:

• 8+ years in Digital Marketing, specifically within a B2B SaaS environment
• Proficiency in SEO, A/B Testing, AEO and managing paid platforms (Google Ads, LinkedIn Campaign Manager), marketing automation (Marketo), and web analytics tools (Google Analytics/6sense/ahrefs)
• Experience in Drupal website architecture
• A problem-solver who thrives in fast-paced, global environments
• You embody our CARE values (Customer Focus, Accountability, Respect, Excellence)