Digital Marketing Manager

Role Overview

• Act as the connective layer between strategy and execution, ensuring clarity in direction and consistency in delivery. Translate company priorities, product launches, and promotional needs into clear marketing briefs and execution plans. Lead execution of campaigns across launches, promotions, and lifecycle initiatives, ensuring alignment across channels and teams.
• Own and execute Apex’s influencer and partnership program end-to-end, including partner identification, selection, relationship management, and performance evaluation. Build a portfolio of partners who authentically represent the Apex brand and expand reach within the enthusiast community. Own and evolve Apex’s email marketing program, improving promotional performance while developing lifecycle and always-on strategies that drive engagement, education, and revenue.
• Provide guidance and support to team members, including coordination with the Creative team through the Project Manager. Help establish standards for quality, brand consistency, and execution across the team. Build and refine processes that improve efficiency, consistency, and quality of execution. Identify opportunities to streamline workflows, reduce bottlenecks, and improve team coordination. Implement automation and AI thoughtfully where it enhances output without compromising brand integrity. Develop scalable systems that reduce reliance on manual execution and support future team growth. Contribute to stabilizing and strengthening the marketing function during a period of organizational transition. Foster a culture of ownership, accountability, and follow-through.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 5+ years of experience in marketing roles with direct responsibility for execution and performance across one or more of the following areas: email marketing, influencer/partnership programs, or content/copywriting.
• 3+ years of experience owning email marketing performance, including campaign execution, optimization, and/or lifecycle strategy.
• 3+ years of experience managing or building influencer, partnership, or affiliate programs, including contract creation, partner selection, relationship management, and performance tracking
• 3+ years of experience writing or overseeing copy across multiple formats (email, product, campaign, or web), with responsibility for maintaining brand voice and message consistency.
• 3+ years of experience directly managing a team.
• Experience working in environments with changing priorities, ambiguity, or team restructuring, including contributing to improved processes, structure, or performance.
• Experience working cross-functionally with creative, product, or sales teams to execute marketing initiatives.
• Prior experience with MailChimp, Klaviyo (or other email marketing tools), and GA4 is required.
• Prior experience with Sprout or another social media management tool is required.
• Prior experience with Figma or other similar creative collaboration tools is preferred.

Benefits

• Full-time salaried exempt employment with Apex. Annual compensation ranges from $85
• $115k base, depending on location and experience, plus eligibility to participate in our short-term incentive plan after 90 days of employment.
• Work from home support $600 annual stipend for cell phone and internet usage, all technology needs provided by Apex, plus workspace equipment reimbursements.
• Robust health benefits that include medical insurance covering 100% of monthly premiums for employees and their dependents under the age of 14 on our base plans, and generous contributions towards premiums for dependents over 14. We have a wide variety of other medical plans, so you can contribute to a more robust plan that better suits your needs. Get access to an HSA, mental health support, gym membership discounts, and a healthcare concierge! Apex covers 100% of employee premiums for Dental and Vision benefits on our base plans, plus affordable buy-up options if you need orthodontic coverage.
• Retirement savings eligibility to participate in our 401(k) with company contributions.
• Paid time off to recharge and do what fuels you through paid sick leave, vacation time, and 11 paid company holidays, including Juneteenth and Indigenous Peoples’ Day.
• Motorsports lifestyle benefits to get you involved in the community as deeply as you’d like. Think reimbursements for high performance driving events (HPDEs), track day insurance, event spectator tickets, karting and karting school, sim racing gear, SCCA compliant gear, and premium events like DirtFish and SkipBarber. Plus, huge employee discounts on our products and free merch!
• Through your association with Apex Wheels, you are eligible to apply for the SEMA college grant and loan forgiveness program.
• A modern professional work environment supported through remote work, almost anywhere in the contiguous U.S., and casual in-office dress (t-shirts and jeans are the norm). Our in-person company events often include sim-racing, karting, spectator events, and visits to some of our favorite places in Northern California.