About this role

End-to-end responsibility for demand generation with a focus on predictable lead volume and efficient acquisition costs (CPL/CAC)
Planning, implementation and optimization of lead generation initiatives
Selection of suitable acquisition channels and prioritization based on performance
Independently manage and optimize budgets based on ROI and performance
Ensure KPI transparency across leads, costs and conversion rates
Regular analysis of metrics and derivation and consistent implementation of actions
Systematic testing of new setups and scaling of approaches that work
Optimizing performance along a clearly defined, existing funnel in close coordination with Sales

Proven experience in demand generation or performance-driven lead generation in the B2B environment
Highly numbers
and data-driven
Confident with KPIs such as CPL, CAC, conversion rates and funnel metrics
Hands-on mentality
Experience in scaling or growth phases
Structured, pragmatic and impact-oriented
Ownership of results, not just activities

Demand Generation Manager

Key skills