Own the end-to-end demand generation strategy and pipeline creation model
Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content
Align marketing programs to revenue targets and sales priorities
Drive marketing-sourced and marketing-influenced pipeline
Partner closely with Sales to identify target accounts and design programs that create meaningful engagement
Build scalable demand programs that consistently generate qualified opportunities
Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact
Be deeply analytical and continuously optimize campaigns based on performance
Turn insights into repeatable growth playbooks
Manage and optimize marketing automation and lead lifecycle processes (HubSpot)
Improve lead routing, scoring, nurture flows, and campaign tracking
Build systems that support scale as the company grows
Work closely with Sales on account targeting, pipeline generation, and campaign alignment
Partner with Product Marketing to translate positioning into demand programs
Collaborate with Design to create high-performing campaign assets

Director of Demand Generation

Key skills