Senior Social Media Manager

Role Overview

• Develop and lead the global social media strategy aligned with brand and commercial objectives.
• Own quarterly and annual planning cycles for social media initiatives.
• Align organic social strategy with paid media and influencer marketing.
• Develop strategy for organic social media across channels on Instagram, TikTok, YouTube, Pinterest & Facebook.
• Partner with influencer and ecommerce team on social selling strategy across TikTok and Instagram.
• Stay ahead of social trends, algorithms, and emerging platforms to keep the brand culturally relevant.
• Oversee daily, weekly, and monthly content planning, photoshoots, video production, and all social content across each platform to ensure consistent tone and aesthetics.
• Ensure content aligns with product launches, campaigns, and retail priorities.
• Lead community management efforts to foster engagement and brand loyalty.
• Champion platform experimentation and trend adoption.
• Own creator relationships with constantly expanding the network, ensuring briefing is up to standards and content is on brand.
• Lead on white listing and sparking in collaboration with paid team.
• Build and nurture a vibrant online community; engage with followers, creators, and fans authentically.
• Collaborate with Customer Experience to ensure social channels reflect brand values and deliver exceptional service.
• Own social media KPIs and reporting frameworks.
• Deeply understand TikTok, Meta, Google and other relevant platforms.
• Monitor competitor activity and industry trends, translating insights into actionable strategies.
• Collaborate with paid media and e-commerce teams to drive traffic and conversion.
• Lead and mentor the social media team, fostering growth and ensuring high performance.
• Collaborate with Brand, Creative, PR, and Commercial teams to deliver integrated campaigns.
• Build strong relationships with external partners, including influencer platforms and content creators.
• Represent the brand in external forums, panels, or industry events.
• Ensure all business accounts are verified, up-to-date, and documented.
• Maintain a central repository of platform credentials, performance benchmarks, and best practices.

Requirements

• 6+ years of experience in social media roles, ideally within beauty, fashion, or lifestyle sectors.
• Proven success in leading global social media strategies and teams.
• Strong understanding of all major social platforms and their evolving algorithms.
• Experience managing budgets and external partners.
• A passion for beauty and digital storytelling.
• Excellent communication and stakeholder management skills.
• Analytical mindset with experience in data-driven decision making.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Experience managing budgets, paid social campaigns, and influencer partnerships.

Benefits

• Diverse and inclusive work environment
• Equal access to opportunities