Develop and structure performance-content concepts for our paid ad channels (e.g., Meta, TikTok, Google)
Derive concrete hooks, angles and creative formats based on performance data, tests and benchmarks
Prepare clear, complete briefs for internal designers and external creators
Select, manage and provide feedback to creators for the production of UGC content
Perform quality checks on creatives before deployment and evaluate results according to performance criteria
Monitor ad performance and derive concrete optimization and action recommendations
Research and evaluate trends, best practices and recurring creative patterns in performance marketing
Contribute to other online marketing topics related to performance content—e.g., landing pages, content formats, tests, analyses or smaller marketing-team projects.

You have a completed degree, e.g., in marketing, business administration, economics, psychology, media or communication studies—or a comparable analytically and conceptually oriented program.
You think structurally, work independently and take responsibility for your topics.
You have a solid understanding of how performance content and UGC work in a paid-ads context.
You can draw clear conclusions from data, observations and results and derive concrete next steps.
You are able to translate ideas into precise, actionable concepts and briefs.
You work reliably, prioritize effectively and keep an overview even when handling multiple parallel topics.
You communicate clearly, factually and reliably, especially when giving feedback to designers and creators.
You enjoy working independently and do not require tight supervision or constant coordination.
You are interested in a long-term collaboration in a structured, pragmatic environment.

Flexible work: You can work fully remote or from our office in Andernach.
Clear area of responsibility: You receive a defined scope of tasks with real autonomy and minimal operational friction.
Autonomy instead of micromanagement: Clear goals, short decision paths and trust in your working style.
Direct, honest feedback: Feedback is given directly, constructively and results-oriented.
Structured working environment: Clear processes, reliable workflows and pragmatic collaboration.
Meaningful development: Professional and personal development closely tied to your tasks and results.
Work equipment: High-quality Apple equipment for productive work.
Additional benefits: €50 tax-free non-cash benefit—flexible use, e.g., for shopping, fitness offers (e.g., Wellpass / Urban Sports Club) or capital-forming benefits.
Terms: 30 days of vacation and company pension scheme.

Online Marketing – Performance Content, UGC

Key skills