Performance Marketing Lead

Role Overview

• You work in a structured, independent manner and take ownership of performance results.
• Overall responsibility for the performance quality and efficiency of all marketing activities.
• Develop, manage and continuously refine testing and scaling logic.
• Prioritize initiatives, tests and budgets with a focus on economic impact.
• Support executive management in strategic decisions through sound performance analyses.
• Provide subject-matter leadership for the performance marketers and collaborate closely with the creative strategists.
• Translate performance data into clear directives for creative strategy and execution.

Requirements

• You have a completed degree, e.g., in Marketing, Business Administration, Economics, Media Management or a comparable field.
• You have several years of experience in performance marketing and have independently been responsible for paid channels.
• You possess a holistic understanding of performance marketing.
• You are able to interpret performance data, identify correlations, and derive clear, commercially meaningful decisions.
• You work in a structured way, prioritize effectively and take responsibility for results.
• You have the potential and aspiration to take on a leadership role.
• Clear communication, receptiveness to feedback and decisiveness are natural to you.
• You have a hands-on mentality and can pragmatically implement performance tasks yourself when needed.
• You are looking for a long-term collaboration and want to take on responsibility.

Benefits

• Flexible working: You can work fully remotely or from our office in Andernach.
• Clear responsibility & decision-making authority: You will own and steer the performance marketing area.
• Autonomy instead of micromanagement: Clear goals, short decision paths and trust in your way of working.
• Direct, honest feedback: Feedback is given directly, based on facts and focused on solutions.
• Structured, pragmatic work environment: Clear responsibilities, clean processes and a pragmatic working culture.
• Opportunity to shape & develop: You can actively shape and further develop structures, decision logic and ways of working in performance marketing.
• Long-term perspective: We are seeking a long-term collaboration with responsibility and development opportunities within the company.
• Additional benefits: €50 tax-free benefit — flexibly usable, e.g., for shopping, fitness offers or employer-sponsored savings plans.
• Equipment & conditions: High-quality Apple equipment for productive work, 30 days of vacation, company pension scheme.