About this role

Own and drive lead generation campaigns: from strategy to execution and reporting
Transform insights from office interactions into campaigns and messaging
Launch, optimize and report on paid media campaigns
Plan, create and host live webinars and VODs, write whitepapers and create high-value gated content
Translate product capabilities into compelling technical and product-driven campaigns
Report clearly on performance, pipeline impact and ROI
Own and improve technical SEO to increase organic visibility and inbound growth
Work closely with integration partners and highlight the ecosystem in campaigns

at least 3 years of experience in product marketing, performance marketing or growth marketing
Proven experience in the broadcasting, media tech or streaming industry
Experience in SaaS or B2B tech marketing
Strong hands-on experience with paid media, funnel optimization and marketing analytics
Comfortable writing and producing technical content (webinars, whitepapers, landing pages) in English
Knowledge of technical SEO and website performance optimization
Experience with marketing automation tools and CRM integrations

Product Marketer

Key skills