Email Manager

Role Overview

• Campaign Management: Design outreach B2B campaigns based on the company’s goal, our target audience and ideal client profile, with the goal of generating meetings for our sales pipeline to convert into customers
• Email Automation: Implement and manage email automation workflows, reply to emails, handle objections, manage lead nurturing sequences and drip campaigns to enhance customer engagement and guide leads through the sales funnel
• Setting Appointments: Arrange meetings or calls between qualified leads and sales representatives
• Record Keeping: Maintain accurate records of lead interactions in CRM systems
• A/B Testing and Optimization: Conduct A/B tests on subject lines, content, CTAs, and other elements to continually improve email performance and increase open and reply-rates
• Content Creation: Create engaging and personalized email content, optimize the scripts to ensure campaign efficiency and effectiveness
• Data Analysis and Reporting: Provide regular reports on key emailing metrics, offering valuable insights and recommendations for improving campaign performance
• Compliance and Best Practices: Ensure all email marketing activities comply with relevant regulations (e.g., CAN-SPAM, GDPR) and follow industry best practices. Monitor deliverability and demonstrate a deep understanding of how to avoid getting emails flagged as spam
• Market Research: Stay up-to-date with email marketing trends, industry developments, and competitor activities to identify opportunities for improvement and innovation.

Requirements

• Proven experience (2+ years) in outreach/sales with a track record of successful campaign management and understanding customer needs
• Proficiency in using any outreach tools such as Mailchimp, HubSpot or equivalent platforms
• In-depth knowledge of email marketing best practices, deliverability, and engagement metrics is an advantage
• Familiarity with lead generation strategies and tactics
• Strong analytical skills to interpret email performance data and make data-driven decisions
• Proficiency in using reporting tools to measure and communicate campaign effectiveness is an advantage
• Excellent written communication skills, with the ability to pitch, follow up, work with objections, bring prospects to meetings
• Demonstrated ability to work independently and manage multiple projects simultaneously
• Understanding of email compliance regulations (e.g., GDPR, CAN-SPAM) and best practices is an advantage.

Benefits

• Competitive earnings based on salary and commission
• Company performance bonus paid twice a year at achieving company KPIs
• Sport allowance
• Work with international clients
• Access to learning opportunities
• Possibility to work remotely
• "Great Place to Work" Certified Company