Define how we measure success across all brands (AlphaGraphics, PostNet, World Options)
Surface insights that shape investment decisions
Partner closely with IT, Finance, external agencies, and franchise-facing teams
Create attribution models that connect marketing activity to franchise-level revenue
Establish KPI hierarchy and create reporting cadences
Mine historical performance to deliver strategic briefings that shape marketing investment decisions
Track every active program with defined success criteria and measurement plans
Coach team members on shifting from activity reporting to outcome-based accountability

5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
Ability to distill complex data into compelling narratives for executive and non-technical audiences
Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
Collaborative spirit, with appreciation of diverse perspectives

Marketing Performance Strategist

Key skills