plan product strategy across the growth funnel
design personalized experiences powered by machine learning
develop marketing systems, including feeds, indexing, audience signals, and campaign automation
enable creators and influencers to drive traffic and discovery
build landing and entry experiences
help sellers promote shops and listings through Etsy's marketing channels
create content systems that combine human curation and algorithmic recommendations

12+ years in product management
experience leading teams of Product Managers
managing large-scale growth portfolios
experience with marketing, engagement, landing page optimization, and conversion
using data, testing, and machine learning
comfort working across teams and aligning stakeholders across Product, Marketing, Finance, and Engineering

Senior Director, Product Management, Drive & Land Traffic

Key skills