Translate client goals into clear creative hypotheses and lightweight prototypes
Develop ads that can be tested and iterated quickly
Lead the creation of both AI-generated and traditional assets (static, motion, short-form video)
Maintain prompt libraries, guardrails, and quality assurance standards
Partner with account and media teams on KPIs, budgets, and testing agendas
Integrate brand and performance insights back into each client’s creative system
Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track
Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems)
Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality
Maintain a steady testing cadence with Search and Social teams
Review performance results with the team and determine what to scale or retire
Monitor overall creative effectiveness and the resources required to achieve it

2–3+ years in art direction with shipped work that moved KPIs
Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft
Proficiency in Figma and Adobe CC; experience building and maintaining design systems
Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic
Experience managing freelancers or a small production team
Fluency in growth metrics and creative testing
Branding experience, Automation or scripting chops; motion/video workflow experience

Art Director

Key skills