Build and scale Meta-led campaigns, solve real performance challenges, and shape how the function grows in a high-autonomy, high-impact role
Own day-to-day performance across Meta Ads and Google Ads (plus selective channel tests)
Build, launch, and scale campaigns from the ground up — not just “optimise mature accounts”
Run structured experimentation: audiences, creatives, landing pages, offers, messaging, bidding
Diagnose issues fast (performance drops, tracking gaps, policy flags) and implement fixes with clear logging and rationale
Maintain strong budget control and pacing; communicate changes and outcomes clearly
Operate comfortably in a regulated / policy-sensitive environment: ensure correct disclaimers, product representation, and compliant messaging
Stay on top of Meta/Google policy changes and account health
Find practical, compliant pathways to keep campaigns running when restrictions hit (without cutting corners)
Use performance data to drive decisions: CAC/CPA, funnel conversion, cohort quality, creative insights
Own clean tracking hygiene (UTMs, naming conventions, change logs, basic attribution alignment)
Partner with internal stakeholders (e.g., BI/dev) to resolve data discrepancies and improve reporting reliability
Work closely with cross-functional stakeholders to align performance goals, priorities, and launch readiness
As the function scales, contribute to team structure (including potential offshore support) and help uplift operational standards

Strong Meta Ads experience (this is the centre of gravity) and solid fundamentals in Google Ads
Proven ability to launch and run campaigns end-to-end (strategy → build → execute → optimise → report)
Comfortable working in high-compliance / high-scrutiny environments (you ask the right questions before going live)
High-agency problem solver: fast, curious, solution-first, and calm when things break
Clear communicator: low-friction working style, practical updates, and strong documentation habits
Experience in fintech/forex/CFD/crypto or similarly regulated sectors (Nice-to-haves)
Tools like GA4 / GTM / AppsFlyer (or equivalent tracking/analytics platforms) (Nice-to-haves)
Direct buys / native / programmatic testing experience (e.g., Trustpilot placements, content networks, etc.) (Nice-to-haves)
Experience working with offshore teammates or distributed teams (Nice-to-haves)

Performance Marketing Manager

Key skills