Develop integrated marketing plans aligned with commercial goals.
Work closely with sales and product teams to set priorities, budgets, and execution timelines.
Plan and run digital campaigns across acquisition, conversion, and nurturing.
Manage website enhancements, UX improvements, SEO, analytics, and reporting.
Own positioning, messaging, and go-to-market support for product launches and feature updates.
Create and manage high value content like case studies, blogs, whitepapers, and product collateral.
Oversee social channels and build engagement within relevant B2B communities.
Lead email, ABM, and below-the-line nurture activities.
Manage conferences, trade shows, and thought-leadership opportunities.

Experience working in B2B SaaS
Strong generalist skillset across digital, content, and product marketing
Ability to partner with senior leaders and influence direction
Analytical mindset with experience reviewing campaign performance and shaping next steps
Comfortable working both strategically and hands-on.

Group Marketing Manager

Key skills