Build a robust understanding of Adobe’s Mobile products, transaction surfaces and customer purchase motivations
Use existing data insights or commission new analytics projects to identify workflows and messaging that improve acquisition, upsell, cross-sell and retention
Keep a pulse on App store policies and feature releases, and industry trends, and feed implications into the new opportunity identification process
Prioritize the biggest bets and generate cross-functional alignment to ensure all contributing teams are geared up to support initiatives that will deliver quarterly and yearly revenue goals
Drive trade-off conversations to balance the user experience testing roadmap across surfaces
Distill progress and blockers for executives with an eye on materiality
Direct the work Strategy ICs and mentor them to grow their impact

BS/BA with 12+ years of experience in product led growth strategy, product marketing, product management or tech focused management consulting; MBA strongly preferred
Expertise in digital commerce specific to Mobile apps and ideally for subscription businesses
Expertise in partnering with product platform and growth teams to build test ideas and A/B testing methodology to measure impact and iterate on findings
Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones
Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously
Strong executive presence and communication
Global cultural awareness and experience with global teams

Group Manager, Digital Monetization Strategy – Mobile

Key skills