Senior Marketing Executive – Marketing Manager

Role Overview

• Execute comprehensive marketing strategies for Digital Accountancy Show
• Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content
• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
• Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
• Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment

Requirements

• Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance
• Confident communicator who can influence cross-functional teams and explain complex concepts with clarity
• Experience with budget management
• Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms
• Methodical project manager who thrives on deadlines, detail, and continuous optimisation
• Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives
• Strong copywriting, content development, and project management skills
• Ability to work in a fast-paced, results-oriented environment

Benefits

• 🎂 Birthday Day off
• 🏡 Flexible working as well as hybrid working
• 👶 Enhanced family pay (maternity & paternity)
• 🚲 Cycle to work scheme
• 🚂 Interest free travel loans
• 📚 Free online academy to focus on professional development and upskilling
• 🧠 Specialist external performance coach services available to all employees
• 🤝 Employee assistance programme
• 👩‍⚕️ 24/7 access to our virtual GP service
• 🏆 Long service awards
• 💰 Pension as well as offering salary sacrifice
• 👪 Life cover
• 🔒 Group income protection
• 🍾 Fully stocked beer & wine fridge in the office
• 🎉 Regular company socials organised throughout the year