Build and maintain strong, long-term relationships with channel partners.
Act as the primary point of contact for assigned partners.
Develop strategies to grow partner revenue and profitability.
Drive sales growth through channel partners by helping them identify opportunities.
Monitor and track partner performance against sales targets.
Collaborate with partners to create joint business plans and sales strategies.
Provide training and resources to channel partners on products, services, and sales techniques.
Ensure partners are well-equipped with marketing materials, pricing, and technical support.
Address partner issues and resolve conflicts to maintain strong relationships.
Conduct market research to identify new potential partners and opportunities.
Analyze partner performance data to identify trends and areas for improvement.
Provide feedback to internal teams regarding partner needs and market demands.
Organize and participate in partner events, trade shows, and webinars.
Prepare and present performance reports to management.
Maintain accurate records of partner activities, sales, and communications.

Bachelor’s degree in business, marketing, or a related field.
Proven track record in channel sales, account management, or business development.
Experience working with VARs, distributors, or other channel partners.
Strong interpersonal and relationship-building skills.
Excellent communication and presentation skills.
Proficiency in CRM tools (e.g., Salesforce, Gong) and sales automation platforms.
Ability to thrive in a metrics-driven environment with a focus on achieving KPIs and quotas.
Ability to travel (50%) to meet with partners and attend events.

Channel Account Manager

Key skills