Meet and exceed targets – Key KPIs focus on level of outbound activity, number of qualified opportunities passed to the Sales teams, and value of new pipeline generated
Successfully engage with the right number of decision makers
Quickly convert marketing supplied leads into high quality sales opportunities
Create new business opportunities, by making effective use of the market intelligence and productivity tools that support outbound prospecting
Build commitment to further action by presenting value based messaging
Resolve objections, blocks and stalls, to keep the sales conversation moving forward
Provide local Sales Reps and our Partners with full summaries of the sales opportunity, including details of a prospect’s business pain and infrastructure
Develop strong collaborative partnerships with other SDR, Marketing and Sales team members
Make effective use of the company’s CRM, alongside other SDR specific tools (e.g. Outreach)
Drive future improvements, by providing qualitative and quantitative feedback to colleagues and stakeholders in Marketing and Sales
Work with EMEA SDR colleagues to progress culture of innovation, collaboration and success

Sales and/or Marketing degree/diploma/certificate or equivalent
Worked within commercial environments, ideally first experience of Sales or Business Development
First experience working with Salesforce, Outreach or LinkedIn Navigator
Fluent in English

Sophos operates a remote-first working model
Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
Employee-led diversity and inclusion networks that build community and provide education and advocacy
Annual charity and fundraising initiatives and volunteer days for employees to support local communities
Global employee sustainability initiatives to reduce our environmental footprint
Global fitness and trivia competitions to keep our bodies and minds sharp
Global wellbeing days for employees to relax and recharge
Monthly wellbeing webinars and training to support employee health and wellbeing

Sales Development Representative

Key skills