Execute and optimise B2B growth programs to drive qualified pipeline, customer acquisition, expansion and cross-sell opportunities.
Support demand generation across account-based and segment-based campaigns, outbound-assisted growth motions, and product-led and content-led acquisition paths.
Partner with Sales to align targeting, messaging, and activation strategy.
Support customer marketing initiatives that drive product adoption, upsell and expansion, retention and advocacy.
Activate existing customers through campaigns and programs; support customer storytelling, case studies, and advocacy initiatives.
Help translate customer insights into scalable growth programs.
Support GTM execution for new B2B offerings and launches, including campaign setup and optimisation, channel execution and experimentation, performance tracking and iteration.
Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels.
Track and report on growth performance across B2B initiatives: pipeline contribution, conversion and velocity, program effectiveness. Ensure programs are measurable and tied to clear business outcomes; share insights and recommendations across Growth, Sales, and Marketing leadership.

3–6 years experience in B2B growth marketing or demand generation, ideally in SaaS or technology.
Hands-on experience executing and optimising B2B growth programs.
Strong understanding of B2B funnels, Sales-assisted and product-led motions.
Experience partnering closely with Sales and Customer Marketing teams.
Data-driven mindset with comfort analysing performance and running experiments.
Strong communication and collaboration skills.
Experience in high-growth or scale-up environments.
Experience supporting customer expansion or lifecycle marketing programs (Preferred).
Exposure to account-based marketing or segmentation strategies (Preferred).
Familiarity with cybersecurity, technical, or developer-focused products (Preferred).

100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
Tools – A dedicated work laptop + accessories you need.
Swag Pack – Start your TryHackMe journey with branded swag.
Personal Development – £2,500 annual training budget for certifications and more.
Company Retreat – Annual retreat, fully paid for by TryHackMe.
Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
Health Insurance – Provided if public healthcare isn’t available in your country.
Enhanced Maternity & Paternity – Above statutory requirements.
401k / Pension – Easy retirement saving with company contributions.

Growth Marketer – B2B

Key skills