Key skills
CRMStakeholder ManagementCollaboration
About this role
Role Overview
- Building and delivering the group-wide CRM strategy and activity plan
- Leading CRM direction across Odevo UK operating companies
- Developing robust, hard-working lifecycle CRM programmes across the contact spectrum
- Creating campaigns across areas such as welcome, nurture, retention, churn, updates and upsell
- Identifying and optimising CRM opportunities to improve performance and customer outcomes
- Working with the insight team to strengthen CRM reporting, measurement and attribution
- Partnering with stakeholders to ensure CRM supports agreed commercial objectives and growth levers
- Raising standards and best practice across CRM thinking, execution and customer contact strategy
Requirements
- Proven track record delivering CRM strategies that drive measurable commercial value
- Deep understanding of CRM and digital across the customer lifecycle
- Strong commercial and numerical acumen
- Experience improving retention, conversion, upsell and churn performance
- Ability to build reporting frameworks and demonstrate attribution
- Strong stakeholder management and cross-functional collaboration skills
- A test-and-learn mindset with a focus on optimisation and continuous improvement
Benefits
- Strong experience in brand and design across multiple channels
- A digitally forward business at the forefront of a global industry transformation
- A people-first culture combining great technology with great talent
- Strong commitment to innovation, automation, and continuous improvement
- A collaborative, fun, and ambitious workplace