Build and manage paid campaigns across Google and LinkedIn
Own day-to-day optimisation including budgets, bidding, targeting and audiences
Improve conversion performance through better landing pages and end-to-end journeys
Run structured tests across ads, audiences and landing pages
Expand into additional channels where results justify investment
Partner with CRM to ensure leads are captured, tracked and nurtured correctly
Maintain accurate tracking including UTMs, tags, pixels and conversion events
Produce clear weekly and monthly reporting with recommendations
Support AI search and review platform visibility

Proven experience delivering performance outcomes, ideally in B2B lead generation
Strong hands-on experience with Google Ads and LinkedIn Campaign Manager
Confidence in platforms as well as strategy
Ability to think commercially and use data to guide decisions
Skill in managing budgets and optimisation routines with discipline
Enjoyment of testing and continuous improvement
Ability to work collaboratively across multiple stakeholders
Capability to clearly explain performance trade-offs and recommendations
Track record improving lead volume, lead quality and cost per lead
Interest in how review platforms and AI responses influence buying behaviour

Performance Marketing Manager

Key skills