Own the product marketing vision and strategy in alignment with company growth and revenue objectives.
Establish go-to-market frameworks, standards, and best practices for launches, positioning, and commercialization across the portfolio.
Define and maintain portfolio-level positioning, messaging architecture, and narrative consistency across all offerings.
Lead voice-of-customer, market, and competitive research to inform strategy, positioning, and differentiation.
Set the strategy for sales enablement, messaging, and readiness in close partnership with Sales leadership.
Oversee major product launches, sales kickoffs, and commercialization efforts for new products and services.
Serve as a senior cross-functional partner to Product, Sales, Brand, Demand, and Growth teams.
Define success metrics for product marketing initiatives and use insights to continuously refine strategy and investment.
Build, mentor, and manage the product marketing team.
Provide clear, strategic updates to executive leadership on product marketing performance, insights, and initiatives.

8+ years of product marketing experience, including leadership experience
Proven ownership of product positioning, messaging, and go-to-market strategy in B2B SaaS, healthcare, or technology environments
Deep experience partnering with Product and Sales in complex sales cycles
Strategic and analytical, with a track record of building scalable frameworks and using metrics to drive decisions
Strong people leader and communicator
Exceptional communicator who can influence executive decision-making and align teams

A mission-driven company culture
Fully remote
Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
401k Program
Monthly Education, Well-being & WFH stipends
Non-accrual PTO
Growth Potential
Company Retreats
Medical & Family/Parental Leave

Director of Product Marketing

Key skills