Director of Product Marketing

Anvilogic is redefining how enterprise security teams detect, investigate, and hunt threats at scale. They are seeking a strategic, hands-on Director of Product Marketing to define and lead market presence, particularly in the AI-SOC category, while leveraging AI tools to enhance marketing effectiveness and drive growth.

Responsibilities:

• Define and continuously refine Anvilogic’s core messaging, value proposition, and category narrative — with a focus on establishing leadership in the AI-SOC market
• Translate complex technical capabilities (detection engineering, SIEM augmentation, data lakes, AI-driven workflows) into clear, differentiated positioning
• Own competitive intelligence and battlecards to ensure we win against SIEM vendors and adjacent platforms
• Lead product and feature launches end-to-end, from positioning through enablement and campaign alignment
• Partner with Product to shape roadmap priorities based on market needs and customer feedback
• Define target personas (SOC leaders, detection engineers, CISOs) and tailor messaging accordingly
• Leverage AI tools and workflows to accelerate GTM execution, experimentation, and iteration cycles
• Equip Sales and Channel teams with the messaging, content, and tools needed to win deals
• Develop high-impact sales assets: pitch decks, one-pagers, ROI frameworks, and customer proof points
• Support field teams in strategic deals and help refine messaging based on real-world feedback
• Drive the creation of high-quality content across formats: blogs, whitepapers, webinars, and analyst narratives
• Establish Anvilogic as a thought leader in AI-SOC, detection engineering, and SIEM modernization
• Partner with Demand Gen to ensure messaging consistency across campaigns
• Use AI to scale content creation, personalization, and distribution without sacrificing quality
• Build a deep understanding of customers, use cases, and buying behavior
• Conduct win/loss analysis and feed insights back into messaging and product strategy
• Engage directly with customers and prospects to validate positioning and uncover new opportunities
• Apply AI-driven research and analysis techniques to rapidly synthesize market and customer insights

Requirements:

• 8+ years of product marketing experience in cybersecurity or enterprise software
• Proven track record of owning positioning, messaging, and go-to-market for technical products
• Experience supporting enterprise sales cycles with strong enablement and deal support
• Demonstrated ability to translate complex technical concepts into clear business value
• Strong cross-functional collaboration skills across Product, Sales, and Marketing
• Excellent communication and presentation skills, including executive-level messaging
• Hands-on experience using AI/LLMs to drive productivity, scale content, and accelerate go-to-market execution
• Deep familiarity with SIEM, SOC workflows, detection engineering, or security analytics
• Experience marketing products in ecosystems like Splunk, Microsoft Sentinel, CrowdStrike, Palo Alto, Snowflake, or Databricks
• Background in AI/ML-driven products or data platforms
• Experience at a Series B or Series C company scaling go-to-market from early traction to repeatability
• Familiarity with MITRE ATT&CK, detection-as-code, or modern SOC architectures
• Experience supporting analyst relations (Gartner, Forrester, IDC)