Director of Product Marketing

SaaS Labs is a company focused on enhancing customer conversations through innovative products. They are seeking a Director of Product Marketing to lead GTM strategy, product positioning, and support sales and customer success teams with effective tools and strategies.

Responsibilities:

• Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR)
• Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battlecards, and case studies), and drive adoption strategies
• Conduct deep market research and competitive analysis to position our products for maximum impact
• Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation and innovation in a crowded landscape
• Measure, analyze, and refine strategies based on performance insights and customer feedback
• Define product marketing strategy org-wide, aligned to revenue goals and roadmap
• Mentor and scale a team of passionate product marketers, and uphold a culture of creativity and excellence

Requirements:

• 10+ years of product marketing experience with a proven track record of leading GTM initiatives
• 5+ years leading high-performing teams, with a hands-on, EQ-driven approach to leadership
• Master storyteller with exceptional written, verbal, and visual communication skills
• Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments
• B2B SaaS experience is preferred
• Domain expertise in CCaaS or adjacent markets is a plus