Key skills
CProject Management
About this role
Role Overview
- Define and lead the SEO/GEO strategy to grow traffic and revenue for the e-commerce;
- Identify growth opportunities in categories, products and strategic pages;
- Structure organic growth plans focused on ranking gains and search share.
Technical SEO
- Lead technical SEO/GEO initiatives such as indexing, crawlability, site architecture and performance;
- Ensure SEO best practices are followed in platform deployments and updates;
- Work closely with the technology team to prioritize structural improvements.
Content and commercial pages
- Define optimization strategies for category, product and editorial pages;
- Identify opportunities for new keyword clusters and keyword expansion;
- Collaborate with content and commercial teams to take advantage of seasonality and trends.
Governance and prioritization
- Create SEO governance processes within the company;
- Prioritize the initiative backlog with a focus on business impact;
- Establish routines and alignment rituals with partner teams.
Analysis and performance
- Monitor traffic, ranking, visibility and organic revenue metrics;
- Generate analyses and insights for continuous strategy improvement;
- Build forecasts and track the evolution of results.
Requirements
- Solid experience with SEO for e-commerce or large portals;
- Knowledge of technical SEO, content and information architecture;
- Experience with tools such as Google Search Console, Screaming Frog, Semrush, Ahrefs or similar;
- Experience working with technology and product teams;
- Strong analytical skills and data orientation;
- Experience with backlog prioritization and project management.
Preferred qualifications
- Experience with large-scale sites (thousands of URLs);
- Experience in retail or fashion.
Benefits
- Health and Dental Insurance (employee and dependents);
- Dr. C&A
- Telemedicine and teletherapy;
- Annual bonus;
- Parking or commuter allowance (Work location: Alphaville – Barueri/SP);
- Birthday Off – one paid day off in your birthday month;
- Flexible working hours;
- On-site cafeteria;
- Flexible Meal Benefit (Meal and/or Food Voucher);
- Gympass;
- Semi-annual vacation;
- Discount on purchases at C&A stores and e-commerce.