Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual)
Oversee product targeting, category targeting, and audience-based campaigns
Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.)
Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports
Identify high-value competitor ASINs and build data-driven product targeting strategies
Develop and maintain comprehensive negative keyword lists to reduce wasted spend
Lead bid strategy across placements (top of search, product pages, rest of search)
Manage and pace daily and monthly budgets to maximize share of voice and ROI
Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales
Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders
Build and maintain a clean, scalable account structure across portfolios with budget caps
Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends
Provide guidance and training to junior PPC specialists

3+ years of hands-on Amazon PPC / Advertising experience
Amazon Ads Certification (current)
Proven track record of managing and scaling ad budgets with measurable results
Deep expertise in Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Advanced proficiency with tools such as Helium 10, DataDive, or similar platforms
Strong command of Amazon metrics: ACoS, TACoS, ROAS, CTR, CVR
Experience managing multi-marketplace accounts (US, UK, EU, etc.)
Excellent analytical, organizational, and communication skills
Experience with Amazon DSP and programmatic advertising (Preferred)
Familiarity with Facebook / Meta Ads or other paid channels (Preferred)
Agency background managing multiple client accounts simultaneously (Preferred)
Experience with deal event strategy (Prime Day, BFCM) (Preferred)

PPC Specialist

Key skills