Account Manager – Digital Marketing

Role Overview

• Become a power user of our ViewIQ technology & execute full 360-Youtube media planning and buying understanding and functionality
• Serve as the main point-of-contact/consultant to clients, understanding and communicating how Channel Factory’s products will help them achieve their media goals in the YouTube space—including but not limited to advisement on YT products, targeting strategy, inventory availability, buying strategy & optimizations, and buying platform assistance (DV360, Google Ads)
• Lead Kick-off calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with Programmatic Solutions for all inquiries.
• Own and grow a book of business by focusing on client retention, growth, renewals
• Partner with Sales and independently lead client calls to assist with up-selling
• Create and maintain short and long-term Account Plans for each designated account.
• Monitor campaign pacing and performance and have on-going discussions with internal teams and clients; proactively address any issues and provide multiple solutions and optimization strategies for under-performing areas.
• Create mid-campaign and end of campaign reports, highlighting CF’s effectiveness and conducting quarterly business reviews (QBR) for key clients
• Update Salesforce for proper campaign information and revenue tracking
• Reconcile monthly billing with Finance, ensuring accuracy & timely completion
• Work closely with Product to improve and enhance our products and ViewIQ platform
• Stay up with current events and industry changes, and share suggestions to update our Inclusion List approach and methodology as needed
• Assist in special projects as needed

Requirements

• EXPERIENCE: 2+ years of YouTube, SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying
• Client-facing experience working with both agencies and brands is highly preferred.
• Able to help develop and set best practices and help train other team members to stay competitive in an ever-changing digital landscape.
• Able to track performance data, analyze results, and optimize campaigns across multiple technologies and partners.
• Experience in off-YouTube media, 3rd party, and Brand Studies.
• Have strong communication skills; verbal, written, interpersonal, and presentation.
• Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!
• Able to effectively prioritize and work with little to no supervision.
• Highly organized and detail-oriented professional.
• A collaborative individual who can work both in a team and independently.
• Driven and determined to learn and adapt in a face-paced digital world.
• Above all, possess the highest levels of professionalism, integrity, and ethics.
• Bonus points if you have Google Ads, DV360, and/or Facebook certified!
• This role may involve occasional travel for in-person collaboration, meetings, trainings, etc.

Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Competitive salary + bonus
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wifi Reimbursement
• Bill Spend Stipend
• Work-life flexibility – we value your contributions above all