Senior Marketing Manager – Digital, AI Focus

Role Overview

• Develop and execute a scalable, AI-first marketing strategy aligned with Sevaro’s growth objectives
• Build and optimize a modern marketing stack leveraging AI tools for content generation, segmentation, and campaign automation
• Design systems that enable rapid experimentation, iteration, and performance optimization
• Use AI to enhance personalization, targeting, and conversion across campaigns
• Partner with Business Development and Leadership to drive pipeline growth and revenue impact
• Build and execute multi-channel growth campaigns across inbound, outbound, and account-based strategies
• Implement AI-enhanced lead scoring, attribution modeling, and funnel optimization
• Analyze CAC, LTV, and funnel conversion metrics to drive decisions
• Own Sevaro’s digital presence and performance marketing strategy (SEO, SEM, paid media, website)
• Leverage AI tools to optimize ad targeting, creative testing, and campaign performance
• Build and scale automated nurture campaigns and lifecycle marketing workflows
• Drive high-velocity, AI-assisted content creation across channels
• Lead implementation of AI tools across the marketing function (ChatGPT, HubSpot AI, etc.)
• Build automated workflows and playbooks to improve speed, efficiency, and scalability
• Establish dashboards and reporting systems for real-time performance tracking
• Continuously test emerging AI tools for competitive advantage
• Refine Sevaro’s brand narrative in a tech-enabled healthcare landscape
• Use data and AI insights to inform messaging and segmentation
• Analyze market trends and competitors to identify growth opportunities
• Manage external agencies and vendors focused on performance and ROI
• Integrate AI tools into vendor workflows
• Ensure alignment across internal and external stakeholders

Requirements

• 6+ years of experience in B2B or healthcare marketing
• Proven ability to drive pipeline and revenue
• Strong experience with digital marketing, demand generation, and analytics
• Experience leveraging AI tools in marketing workflows preferred
• Strong systems thinker with ability to build scalable processes
• Ability to operate as both strategic leader and hands-on executor

Benefits

• Health, vision, dental, and life insurance
• 401(k) with company match
• Generous stock option offering
• PTO and paid holidays
• Technology stipend and equipment provided