Outreach and Lead Generation Specialist

Role Overview

• LinkedIn Outreach & Prospecting (Primary Focus)
• Send up to 400 targeted connection requests per month
• Identify and engage decision-makers (HR Directors, Managing Directors, Sales Directors)
• Execute multi-step follow-up sequences in a personalized tone
• Send voice note follow-ups to increase engagement
• Monitor campaign performance and optimize messaging
• Email Outreach & Lead Generation
• Build and manage cold and warm email campaigns
• Source and scrape contact details for target prospects
• Execute structured 3-touch email sequences
• Integrate LinkedIn leads into email follow-ups
• Track and improve response and conversion rates
• Content Support (Secondary)
• Create and schedule up to 5 LinkedIn posts per week
• Write content based on the provided video materials and themes
• Topics may include: Founder story, Emotional intelligence (EQ-i 2.0), Cost of a bad hire, Industry insights
• Ensure consistent posting across personal and company profiles
• Campaign & Lead Magnet Support
• Assist in deploying lead magnets (e.g., AI-based assessments)
• Support campaign adjustments based on performance and engagement
• Light Marketing Operations
• Support basic SEO improvements
• Assist with CRM updates and integration with the website
• Work with outreach and tracking tools to maintain campaign efficiency

Requirements

• At least 2+ years of experience in B2B Outreach & Lead Generation / Sales Development Representative (SDR) function
• Good English communication skills with the ability to clearly articulate technical decisions
• At least 2+ years of experience executing LinkedIn outreach campaigns, including connection requests, follow-ups, and prospect engagement using tools such as LinkedIn Sales Navigator (built on LinkedIn)
• At least 2+ years of experience in cold email outreach and sequencing, using platforms like Instantly or Lemlist (built on SMTP/email infrastructure)
• At least 2+ years of experience in lead sourcing and data scraping, using tools such as Apollo (built on cloud-based SaaS data systems)
• Proven experience in building and optimizing outbound pipelines, including campaign tracking, A/B testing, and conversion optimization (typically using CRM and analytics dashboards)
• At least 1+ year of experience managing CRM systems and lead tracking workflows, ensuring proper integration between outreach tools and databases
• At least 1+ years of experience in recruitment or B2B services industry outreach workflows (Nice-To-Have)
• At least 1+ year of experience in LinkedIn content writing and scheduling, including personal branding and company page management (via LinkedIn native tools or schedulers) (Nice-To-Have)
• Basic knowledge of SEO principles, including keyword optimization and on-page improvements (typically implemented via CMS platforms) (Nice-To-Have)
• Familiarity with AI-based lead magnets and campaign funnels, including assessment tools and gated content delivery (Nice-To-Have)
• Experience working with UK-based markets, including timezone coordination and communication norms (Nice-To-Have)
• Exposure to marketing automation and campaign tracking tools integrated with outreach workflows (Nice-To-Have)
• Experience with voice-note or multimedia outreach strategies to increase engagement rates (Nice-To-Have)

Tech Stack

• Apollo
• Cloud
• SMTP

Benefits

• Above-market compensation
• Long-term opportunity
• Opportunity to shape user-facing experiences that reach thousands of users.
• Collaborative, growth-oriented work culture.
• Referral Program – Earn While You Help! Know someone who’s a great fit for this role? Refer a candidate and earn up to ₱20,000.00 per successful hire. There’s no limit—refer as many qualified developers as you like!