Lead the creation of the BRD (Business Requirements Document), translating complex business questions into technical analytical requirements.
Develop the Tagging Plan (Tag Book) for websites (GTM) and mobile apps (Firebase), ensuring accurate event capture in multi-tenant architectures.
Code Data Layer specifications in JSON/JavaScript, guiding development teams in implementing transactional journeys (Access > Checkout).
Build advanced Power BI dashboards to monitor the end-to-end sales funnel, enabling performance analysis by brand and region.
Validate data collection integrity through rigorous debugging, ensuring zero data loss and compliance with privacy regulations (LGPD).
Act as a technical advisor to stakeholders, presenting funnel diagnostics, conversion bottlenecks, and revenue opportunities in Portuguese and English.

Advanced/Fluent English: Essential for interaction with global teams and technical documentation.
Strong expertise in Tag Manager tools: Deep experience with Google Tag Manager (GTM) and Adobe Launch.
Mobile Analytics expertise: Implementation and instrumentation of SDKs via Firebase for tagging transactional apps.
Analysis and Visualization: Advanced experience with Power BI (dataflows and executive dashboards) and familiarity with Tableau or Looker Studio.
Languages and Data: Solid knowledge of JavaScript (for Data Layer and tags), SQL (for BigQuery/Data Lakes), and basic Python.
Consultative profile: Ability to mentor junior profiles and a willingness to continuously learn within the generative AI and agentic AI ecosystem.
Adobe certifications: Knowledge of Adobe Analytics, RT-CDP, or Customer Journey Analytics (CJA).
Analytical maturity: Experience with attribution modeling, churn prediction, or Lifetime Value (LTV) calculations.
E‑commerce background: Experience in large-scale retail operations or consumer packaged goods.

Senior Data Analyst

Key skills