meticulously generating high-quality, Sales Accepted Leads (SALs) through targeted outbound demand generation activities
identifying opportunities within cybersecurity compliance, audits, assessments, technical testing, and advisory services
executing strategic outbound campaigns via email and phone, targeting key prospects within Fortreum’s Target Markets
conducting in-depth research to build comprehensive prospect lists using LinkedIn Sales Navigator, Salesforce, and other intelligence tools
developing and iterating compelling talk tracks and messaging tailored to specific persona challenges
engaging prospects in meaningful conversations, uncovering their critical cybersecurity compliance challenges and technical security needs
qualifying prospects rigorously by identifying their specific pain points
scheduling and coordinating qualified discovery meetings for Account Executives
managing leads and documenting insights in Salesforce
providing actionable market intelligence and prospect feedback

1-2 years of B2B outbound prospecting and lead generation experience, preferably in technology or cybersecurity, with proven track record of meeting pipeline generation targets
Exceptional listening skills with ability to ask probing questions, uncover pain points through discovery conversations, and engage C-level executives (CISOs, IT Directors) using a consultative approach rather than pitching
Hands-on experience with Salesforce CRM, LinkedIn Sales Navigator, and sales intelligence tools for prospect research, lead management, and activity tracking
Strong qualification skills using structured methodologies to identify decision-makers, pain points, and buying processes while maintaining detailed prospect documentation
Demonstrated ability to manage high-volume daily outreach activities, systematic follow-up sequences, and collaborate effectively with Account Executives and marketing teams
Strong written and verbal communication skills with ability to conduct in-depth prospect research and develop compelling, persona-specific messaging for cybersecurity professionals

Business Development Representative

Key skills