Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
Collaborate with MassMedia’s internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
Work closely with MassMedia’s internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make out team members lives better.

Our comprehensive compensations and benefits program includes:

Competitive salaries and opportunity for advancements; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Hybrid work model with flexible in-office/remote schedule
Medical, dental and vision plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off
up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel

Paid Media Specialist

Key skills