Craft clear, compelling product positioning and messaging tailored to the Cloudhealth partner community and end-users as well as internally for enabling the sales teams
Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities as well as to create the Cloudhealth business intelligence needed to compete successfully
Partner with product management to influence roadmaps and ensure market fit
Create and manage sales enablement tools, including sales/pitch decks, product demos, battlecards, and case studies, and any needed resources to successfully go-to-market
Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
Measure and report against KPI’s on the effectiveness of product marketing initiatives
Act as a product evangelist at events, webinars, customer meetings, and with partners globally
Requirements
Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
Minimum of 5 years of experience in product marketing within the technology or software industry, ideally in selling SaaS and/or Cloud solutions
Strong understanding of go-to-market planning, customer segmentation, and buyer personas
Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle
Exceptional analytical, organizational, and problem-solving skills
Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
Strong customer orientation and a passion for delivering outstanding customer experiences
Ability to work effectively in a fast-paced, collaborative environment.
Tech Stack
Cloud
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)