Provide leadership and coaching to District Sales Managers (DSMs) to achieve sales targets and execute business plans.
Develop and implement annual regional business plans and ensure DSMs create and execute territory plans for their respective areas.
Collaborate with the Market Development Manager on territory planning to align with market opportunities.
Monitor sales performance against goals and drive accountability through timely feedback and corrective actions.
Collaborate with the Market Development Manager and Marketing team to develop a dealer network fully aligned with the company’s distribution strategy.
Build and maintain strong relationships with key customers and dealers to support DSMs in driving growth and market penetration.
Recruit, hire, and train DSMs; ensure the region remains fully staffed and team members are equipped with product knowledge, sales tools, and agronomic expertise.
Partner with Marketing Communications to manage local sponsorships and promotional activities, ensuring alignment with brand strategy.
Assume accountability for branded events within the territory—including field days, product showcases, and dealer trainings—in coordination with Marketing Communications and Agronomy teams.
Track competitor sales and marketing tactics; provide strategic guidance and coaching to DSMs and share insights with commercial leadership and marketing.
Champion company values and maintain a positive brand image in all interactions.

Bachelor’s degree in Agriculture, Agronomy, Ag Business, or a related field (required)
Minimum of 7 years of experience in agricultural sales, preferably in the seed industry
Prior people management and leadership experience strongly preferred
Certified Crop Advisor (CCA) designation is a plus
Valid driver’s license with an excellent driving record

Area Sales Manager

Key skills