Own strategy, client health, and growth across ~15–20 B2B accounts
Lead client calls, presentations, and quarterly business reviews (QBRs)
Act as the strategic advisor to senior marketing stakeholders
Audit clients’ full video and content ecosystem (site, ads, social, sales, events)
Identify gaps, opportunities, and competitive advantages
Build clear video strategies tied to funnel stages, campaigns, and business goals
Translate strategy into creative direction the team can execute
Own client retention, expansion, and Net Revenue Retention (NRR)
Identify upsell opportunities and guide clients toward higher-impact initiatives
Ensure video is effectively distributed, repurposed, and integrated into campaigns
Continuously analyze performance and iterate strategy based on results
Tie video efforts to pipeline, conversion, and revenue impact
Partner with Producers to ensure strategy is executed effectively
Provide clear direction, feedback, and prioritization across accounts
Help elevate the strategic thinking of the production team
Review deliverables and provide actionable feedback
Maintain a high bar for creative quality and effectiveness
Occasionally travel for shoots or strategy sprints to guide direction on set

5+ years in B2B marketing, content strategy, video strategy, or agency client services
Proven ability to lead client relationships and drive business outcomes
Strong presentation skills (comfortable leading executive-level conversations)
Deep understanding of digital marketing, content strategy, and distribution
Ability to connect creative decisions to performance and revenue
Strong strategic thinking paired with executional awareness
Experience influencing or guiding cross-functional teams

Director of Client Strategy – Video

Key skills