Sr. Industry Marketing Manager, Energy

Databricks is the data and AI company, seeking a creative and passionate individual to lead the Energy vertical within their Industry and Solutions marketing team. The role involves developing messaging and content, guiding go-to-market programs, and collaborating with various teams to drive demand generation and sales enablement in the Energy sector.

Responsibilities:

• Develop messaging and content that articulate Databricks’ platform capabilities, differentiating value, and solutions for Energy companies in Power & Utilities, Oil & Gas
• Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers
• Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing
• Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials
• Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns
• Manage industry solution launches
• Research customer and market trends to help inform content development and enablement
• Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battlecards, and prospecting templates
• Drive our industry event strategy for energy - specifically focused on engagement with executives

Requirements:

• 7+ years of experience marketing and/or deploying technology solutions within an enterprise software organization or vertical brand with direct relevance to the Energy Sector
• Proven track record in developing positioning and messaging for complex B2B products
• Developing and implementing the product marketing vision and strategy for Energy solutions
• Creating and managing content, media outreach, and other marketing activities related to the Energy Sector
• Conducting market research and competitive analysis to inform product positioning
• Experience with cloud, big data, data analytics, data warehouse, and/or AI/ML technologies, with a proven ability to translate the highly technical to relevant use cases and outcomes
• Deep understanding of the technology solutions and operating models driving Energy companies - industry context is a plus
• Experience as both a subject matter expert and marketer with strength in storytelling, creative, strategy, and execution
• Customer-facing experience presenting to executives and decision-makers at relevant events, executive briefings, and sales meetings
• Strong collaboration and communication skills and ability to thrive in a fast-paced matrix environment
• Ability to balance strategic vision with tactical execution
• Proficiency in CRM software and sales tracking tools