DTC Performance & Growth Marketing Manager

Role Overview

• Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive both brand awareness and DTC revenue growth.
• Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, working closely with agency partners to optimize performance and scale high-impact channels.
• Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats to drive incremental revenue and reach new audiences.
• Strategically allocate marketing investment across channels to drive topline revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).
• Lead creative strategy across performance channels, partnering with internal creative teams and external agencies to develop high-impact, customer-centric assets that build brand awareness while driving conversion.
• Ensure channel-specific learnings inform future campaigns and brand storytelling.
• Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments.
• Track performance against DTC growth targets and marketing OKRs.
• Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve conversion rate, CTR, CAC, and ROAS.
• Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition, with a focus on emerging channels and social commerce.
• Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives.
• Work cross-functionally with Finance and leadership to align marketing investments with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience driving performance marketing for DTC or e-commerce brands, with clear ownership of business outcomes
• Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value
• Experience building and executing full-funnel strategies that balance efficient acquisition with long-term brand growth
• Demonstrated ability to manage and optimize seven-figure+ media budgets, making thoughtful trade-offs across channels
• Strong analytical mindset with fluency in performance data, attribution, and measurement, and the ability to turn insights into action
• Experience designing and leading structured testing programs across creative, audiences, and on-site experiences
• Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics
• Ability to effectively partner with agency teams and cross-functional stakeholders to drive meaningful business impact
• Clear and thoughtful communicator, comfortable sharing insights and influencing decisions at senior levels
• A proactive, test-and-learn mindset with curiosity for new growth opportunities

Benefits

• health insurance (medical, dental and vision)
• 401K with company match
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous additional perks and benefits