Optro is a leading audit, risk, ESG, and InfoSec platform with over $300M ARR, serving major clients including Fortune 500 companies. The Partner Solutions Marketing Manager will create compelling content for the partner ecosystem, collaborating with various teams to drive demand through strategic partnerships and joint solutions.
Responsibilities:
- Support GTM planning and launch execution for new joint solutions and partner programs in collaboration with Product, Sales, and Alliance teams
- Develop comprehensive sales enablement resources including joint pitch decks, playbooks, solution briefs, training materials, and webinars
- Define the 'better together' narrative, messaging, and positioning for strategic partnerships and technical integrations across the audit, risk, compliance, and InfoSec market
- Execute co-marketing plans aligned to quarterly themes (e.g., Compliance Transformation, Connected Risk, AI Governance)
- Contribute to partner-focused competitive intelligence efforts, ensuring teams can effectively communicate differentiation against competitive offerings
- Drive leads and referrals through partner channels to meet team pipeline and revenue objectives
- Operate effectively in a matrix environment, collaborating across internal teams (Product, Sales, Marketing) and external partner marketing teams
- Ensure messaging resonates with target personas (CAEs, CROs, CISOs, compliance leaders) by collaborating with internal subject matter experts
- Create 'campaigns in a box' that partners can execute with minimal lift while maintaining quality and brand consistency
- Develop understanding of the technical advantages and use cases enabled by our partner ecosystem through collaboration with product and product marketing teams
Requirements:
- 2-3 years experience in a marketing, enablement, or go-to-market capacity (partner marketing, product marketing, sales enablement, content creation, or consulting practice development)
- Experience with complex B2B platforms/suites—able to learn and communicate technical concepts
- Strong writing skills—demonstrated ability to create content for external audiences
- Exceptional communication skills, with experience presenting information to various stakeholders (internal teams, partners, C-level prospects)
- Ability to manage multiple concurrent projects in a fast-paced, high-growth environment while meeting deadlines and maintaining quality
- Self-starter who proactively identifies opportunities, surfaces risks early, and drives initiatives forward with minimal direction
- Comfortable with ambiguity and changing priorities
- Collaborative—able to work across Product, PMM, and Alliance teams
- Practitioner background in professional services, consulting (Big 4 or mid-tier), or in-house GRC roles
- Familiarity with CRM (Salesforce), Marketing Automation Platforms (Marketo/HubSpot), and PRM technologies
- Experience with GRC software platforms (Optro, Workiva, ServiceNow GRC, or similar)