Regional Marketing Manager – Nordics

Role Overview

• Develop and execute cybersecurity marketing programs tailored to the Nordics, aligned with global and EMEA strategies
• Partner with regional sales leaders to identify business priorities and design and deliver a regional marketing plan to support them
• Forecast, track, and report ROI for all marketing activities, optimizing activities throughout the campaign lifecycle
• Manage local campaign activation, ensuring relevant messaging and sales alignment
• Design and implement partner marketing campaigns that support business growth, strengthen relationships, and deliver measurable impact
• Oversee local content creation and adapt global marketing assets for regional relevance, partner education, and channel enablement
• Lead the planning and execution of industry and Acronis events, including logistics, content, vendor management, and post-event reporting
• Collaborate with partners on co-branded events and activities to expand market presence
• Represent Acronis at strategic events, engaging directly with partners, distributors, and customers
• Develop and nurture channel-marketing opportunities with partners through co-funding, joint plans, and through-partner campaign execution
• Manage Marketing Development Funds (MDF), ensuring ROI and maximizing partner collaboration
• Provide partners with enablement tools, communications, and support to accelerate demand generation
• Work closely with EMEA and corporate marketing functions (product, campaigns, digital, comms, distribution, partner etc.) to ensure integrated execution and consistent messaging
• Coordinate the regional marketing communication calendar, ensuring alignment with corporate comms strategy
• Collaborate with Sales (GM, Partner Success Managers, Distributor Account Managers) to monitor competitive landscape and refine strategies

Requirements

• 3+ years of marketing experience in B2B technology, cybersecurity, or IT sectors.
• Strong knowledge of the Nordics market, including understanding of regional business culture and cyber security landscape.
• Proven track record in channel and partner marketing, including working with distributors and partners to drive market penetration.
• Experience planning and executing successful corporate and partner events.
• Expertise in digital marketing, social media, and campaign measurement.
• Demonstrated ability to collaborate across multiple functions, including Sales and Global Marketing.
• Strong organizational, project management, and interpersonal skills; thrives in a fast-paced environment.
• Experience managing budgets and optimizing for ROI.
• Ability to analyze campaign performance and apply insights to improve future initiatives.
• Proficiency in marketing tools (e.g., Salesforce, Marketo).
• Knowledge of regional legal and data requirements (e.g., GDPR).
• Bachelor’s degree in Marketing, Business, or a related field.
• Must be fluent in written and spoken English; proficiency in a Nordic language (e.g., Swedish, Danish, Finnish, or Norwegian) is highly desirable.
• Willingness to travel across the Nordics and EMEA for events, partner meetings, and team collaboration.

Tech Stack

• Cyber Security

Benefits

• N/A