Field Marketing Manager – EMEA

Role Overview

• Own the EMEA events calendar: trade shows, sponsored events, hosted dinners, roundtables, and partner activations
• Identify and prioritize the highest-ROI event opportunities in key EMEA markets and build a presence that earns attention and drives pipeline
• Manage end-to-end event logistics, including vendor relationships, booth design, staffing, and post-event follow-up
• Develop Stord's owned event strategy in EMEA, including intimate executive dinners and brand experiences that build relationships with key prospects and partners
• Build and execute regional campaigns that generate pipeline for the EMEA Sales team across paid, organic, email, and partner channels
• Localize global campaigns and content for EMEA audiences, adapting messaging, channels, and formats to regional buying behavior and market context
• Partner with the global Demand Generation team to ensure EMEA pipeline goals are met and regional learnings feed back into the global strategy
• Own regional attribution and reporting; know your numbers and communicate performance clearly to Sales and Marketing leadership
• Identify and activate regional partners, including e-commerce platforms, agencies, consultants, and ecosystem players relevant to the EMEA market
• Build co-marketing programs with key partners that expand Stord's reach and credibility in the region
• Represent Stord at partner events and in partner communities where DTC founders and e-commerce operators spend time
• Build Stord's brand awareness in EMEA through local PR, social, and community engagement
• Identify and develop regional media relationships and trade publication opportunities relevant to e-commerce, logistics, and DTC
• Act as a local brand ambassador, ensuring Stord's voice and positioning are consistent and compelling across all EMEA touchpoints.

Requirements

• 5+ years of marketing experience, including regional or field marketing in high-growth B2B SaaS or tech-enabled services
• Proven ability to build regional marketing programs with limited resources and budgets
• Strong experience in event marketing: trade shows, hosted experiences, and partner activations
• Experience partnering with Sales to drive pipeline and revenue outcomes
• Skilled at localizing global messaging for regional audiences while maintaining brand consistency
• Data-driven: tracks performance, reports results, and uses insights to inform decisions
• Excellent project management: manages multiple programs and markets simultaneously
• Self-starter with high ownership mentality: sets priorities, drives outcomes end-to-end
• Based in Europe; familiarity with key markets (UK, Netherlands, Germany, Nordics) preferred
• Fluency in English required; additional European language(s) a plus
• Bonus: experience in e-commerce SaaS, logistics, fulfillment, or commerce-adjacent technology.

Benefits

• Health insurance
• Remote work options
• Professional development opportunities