Business Development Representative

Role Overview

• Consistently meet or exceed monthly and quarterly activity, meeting, and pipeline creation targets.
• Ensure timely, professional follow-up on inbound leads and marketing-qualified accounts.
• Proactively source and qualify new opportunities through outbound calling, email, LinkedIn, and multi-touch cadences.
• Build and maintain a healthy pipeline of sales-qualified meetings aligned to defined Ideal Customer Profiles (ICP).
• Conduct structured discovery conversations to identify prospect pain points, business drivers, technology gaps, and security risks.
• Qualify opportunities using established sales methodologies (e.g., MEDDICC, BANT, or similar).
• Capture and document relevant account intelligence, buying signals, and qualification data in the CRM.
• Partner closely with Account Executives, Sales Leadership, and Marketing to align outreach strategies, messaging, and target accounts.
• Execute short-term and long-term outbound and inbound campaigns designed to drive meeting volume and pipeline contribution.
• Leverage marketing content, case studies, and value propositions to tailor messaging by industry, role, and maturity level.
• Accurately manage leads, contacts, activities, and opportunity creation within the Company CRM.
• Effectively utilize sales engagement and data tools, including Outreach, ZoomInfo, LinkedIn Sales Navigator, and other provided platforms.
• Actively participate in team meetings, call reviews, sales training, and enablement sessions.
• Commit to continuous improvement in sales skills, product knowledge, industry trends, and buyer engagement techniques.

Requirements

• 3+ years of experience in a business-to-business sales or sales development role (BDR level).
• 5+ years of experience in B2B sales development with a demonstrated track record of success (Senior BDR level).
• Experience or strong interest in MSP and/or MSSP environments, including security, networking, infrastructure, and cloud services.
• Familiarity with Microsoft technologies and solutions is required.
• Strong communication, listening, and relationship-building skills.
• Highly organized, disciplined, and comfortable working both independently and in a collaborative team environment.
• Exposure to selling managed services, cybersecurity services, or complex technology solutions preferred.
• Experience working with defined sales methodologies and structured qualification frameworks preferred.
• Willingness to learn and be coached to the model of a high functioning Account Executive.

Tech Stack

• Cloud
• Cyber Security

Benefits

• Comprehensive Health, Dental, and Vision Insurance
• Optional Health
• 100% Employer Paid Health and Dental Plan
• Vacation Time
• RRSP Savings Plan with 100% match up to 3% of your salary
• Annual Discretionary Bonus
• Anniversary Reward Bonus
• Educational Assistance Program
• Additional Mental Health Benefits through our Employee Assistance Program