Digital Marketing Project Manager

Role Overview

• Create and implement digital marketing strategies to enhance online presence and drive engagement
• Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
• Support initiatives and goals of product teams, work with content marketers to execute activities
• Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
• Collaborate with UX designers to improve website usability and conversion rates.
• Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
• Oversee website updates, maintenance, and optimization for user experience and SEO.
• Create new functionalities as needed on the website(s)
• Implement and manage marketing automation tools/pardot.
• Develop workflows and campaigns to nurture leads and convert them into customers.
• Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.
• Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.
• Work with SEO dedicated agency to improve website performance.
• Conduct keyword research to optimize website content and search engine rankings.
• Implement on-page and off-page SEO strategies.
• Monitor performance and adjust strategies as needed.
• Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.

Requirements

• Bachelors required with a focus on Marketing or equivalent
• Over 3 years of related experience
• Knowledge of Pardot, Sales force and Drupal (or similar)
• SEM Rush & other web auditing tools
• Google SEO and SEA tools
• Excellent communication skills (written and verbal), interpersonal skill, etc.
• Strong problem-solving skills
• Creativity and willingness to learn new skills
• Excellent presentation skills and influencing capabilities
• Proficient in Microsoft Office Products
• Detail oriented with excellent organizational skills and ability to multitask
• Strong communication and collaboration abilities
• Masters degree with a focus on Marketing or equivalent
• Excellent communication skills (written and verbal), interpersonal skills and networking/collaboration abilities
• Previous experience in working with geographically diverse teams
• Proven experience in digital marketing and project management
• Strong understanding of digital marketing channels, tools, and best practices
• Proficiency in using digital marketing platforms and analytics tools
• Fluent in French

Tech Stack

• Drupal

Benefits

• Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
• All applications are reviewed directly by the Socomec North America Talent Acquisition team and other human reviewers.
• No automated or AI‑based systems are used to make decisions in the application review process.
• We thank all those who apply. However, only those candidates selected for an interview will be contacted.