Social Media: Development and management of cross-channel social media and paid-social campaigns, including editorial planning and audience
and channel-specific targeting and optimization.
CRM Campaigns: Planning, implementation and optimization of CRM campaigns such as newsletters, segmentation, lead management and handover to sales.
Marketing Automation: Building and further developing marketing automation setups, including automated workflows, customer journeys, tracking and testing.
Customer Journey: Analysis and optimization of the B2B customer and candidate journey across the entire funnel, from landing pages to conversion flows.
Marketing Budget: Planning and management of marketing budgets, including performance tracking and KPI oversight.
Collaboration & Management: Working with internal teams and managing external agencies and freelancers.

You have a degree or vocational training in media, communications, marketing, business administration, information technology or a comparable qualification.
Several years of experience in online and digital marketing, ideally in an agency environment.
Experience in planning, executing and optimizing social media and paid-social campaigns.
Practical experience with CRM campaigns, marketing automation and automated customer journeys.
Experience optimizing customer journeys, landing pages and conversion flows.
Experience in budget planning and performance evaluation.
Confident use of tracking and analytics tools (e.g., GA4, Google Tag Manager) and KPI-based performance analysis.

Best-in-class workstations: We offer modern, ergonomic workspaces equipped with the latest technology.
Home office: Up to 80% remote work or a full-time on-site position at our office in Reutlingen — according to your preference.
Flexible working hours: Everyone’s internal clock is different. That’s why you choose your own start time within a flexitime arrangement.
Tasty catering: In addition to free snacks, coffee and tea, we offer a wide selection of affordable lunches in our in-house canteen.
Training & Development: We support lifelong learning with an individually available training budget, internal training sessions and opportunities to work with new trends and technologies.
Family-run: We are a family-owned company in the second generation, offering short decision-making paths, quick decisions and a first-name culture from interns to the company founder.
Broader perspective: You’ll have a wide range of responsibilities and the opportunity to look beyond your immediate role.
Team events: We regularly organize various team activities — and you can help decide where we go.
Good rest: We want you to be well-rested, so you’ll receive 30 days of vacation.
Innovative company: Start your future with a secure position at an innovative company.

Online Marketing Manager – Performance Manager – Digital Marketing Manager

Key skills