B2B Marketing Specialist

Role Overview

• Develop and execute regional marketing strategies to drive B2B sales growth and strengthen partnerships within the assigned region.
• Plan, manage, and execute targeted marketing campaigns aligned with the Regional Business Plan and overall company strategy, focusing on expanding and accelerating sales opportunities.
• Lead B2B marketing initiatives in close collaboration with the Business Development Team
• including promotions, trade shows, seminars, webinars, certification programs, case studies, presentations, trade marketing, professional media publications, and partner motivation programs.
• Exercise strategic decision-making on regional marketing activities to support sales objectives and ensure alignment with business goals.
• Monitor, analyze, and report on marketing campaign performance and financial outcomes, recommending improvements to enhance efficiency and ROI.
• Develop, localize, and maintain marketing materials and tools, while contributing to the creation of partner development resources by representing regional market needs and specificities.
• Oversee the implementation of marketing policies within the distribution network, ensuring all partners receive and effectively utilize marketing assets and materials provided by Ajax HQ.
• Act as a regional ambassador, sharing local market insights and partner feedback with the global marketing team to influence strategic direction.
• Conduct in-depth analysis of partner performance and market dynamics to identify growth opportunities and strategies for increasing Ajax’s market share.
• Collaborate closely with partner marketing, product, and sales teams to strengthen Ajax’s brand presence and drive sustainable sales growth.
• Coordinate effectively across internal and external stakeholders, ensuring consistent communication and seamless execution of all marketing initiatives.

Requirements

• 3+ years of experience in B2B marketing, ideally in a fast-paced or growth-oriented environment
• Fluent English and native-level Italian (both written and spoken)
• Background in the security industry is a strong advantage
• Proven track record in planning and executing successful product, service, or market launches, with strong cross-functional collaboration and leadership skills
• Deep understanding of multichannel marketing strategies and the full marketing mix
• Demonstrated success in delivering commercially impactful marketing projects
• Proactive, open-minded, and results-driven professional with an ambitious yet easy-going approach
• Willingness to travel across Italy

Benefits

• Competitive compensation.
• Business expenses and work tools are covered by the company.
• Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
• Opportunity to take on new challenges, advance your career, and make a meaningful impact.
• Opportunity to work in one of the most recognized and innovative security manufacturers.