Own the full execution of our email and SMS strategy in Klaviyo.
Analyze customer cohorts to identify churn points and opportunities for upsells or cross-sells.
Maintain a rigorous testing roadmap and constantly experiment with campaign optimization.
Use predictive analytics and behavioral data for personalized messaging.
Work closely with the Creative team and the Product team to align lifecycle triggers.
Deliver weekly and monthly reports on channel performance and subscriber health.

Proven track record of increasing Retention/LTV at a growth-stage e-commerce brand.
Deep technical proficiency in Klaviyo (Certification is a plus).
Experience with Shopify
Familiarity with SMS marketing platforms (Attentive, Postscript, or Klaviyo SMS).
Strong understanding of deliverability, list hygiene, and GDPR/CCPA compliance.

Lifecycle Manager

Key skills