Own the marketing direction
Define and execute the marketing strategy for CZ & SK aligned with company goals
Lead and mentor a small team (2 marketing specialists)
Own the marketing budget and allocate resources across channels and markets
Set KPIs and track performance across brand, leads, CPL and conversion
Work closely with Sales and GM to make marketing a real growth driver
Build a strong brand in gastro & tech
Own the Storyous brand across all touchpoints
Strengthen our position as a market leader in the Czech gastro segment
Build brand awareness in Slovakia and future markets
Ensure consistent tone, visuals and messaging across channels
Improve customer experience across the full lifecycle
Drive lead generation & growth
Generate inbound leads through digital campaigns, events, content and partnerships
Optimize the funnel from first touch to qualified lead
Collaborate closely with inside sales on lead quality and feedback
Test new channels, formats and campaigns
Continuously improve performance and cost per lead
Own the key marketing channels
Events, sponsorships, gastro festivals and industry meetups
PR, media relations and partnerships
Website (WIX) – content, UX and conversion optimisation
Social media (Instagram, Facebook, LinkedIn, TikTok, YouTube)
PPC (Google, Meta, Sklik, Microsoft) in cooperation with external agency
Content – case studies, blog, video, sales materials
Email marketing and lifecycle communication

Marketing Manager

Key skills