Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams
Support the Integrated Marketing Manager to enforce and ensure alignment across teams and timely execution
Lead the development of strategic creative briefs for key initiatives
Oversee the execution and management of the integrated marketing calendar across all channels
Oversee and guide the development and localization of marketing assets and outreach initiatives
Lead and partner with National strategy teams to interpret campaign performance and regional market insights
Lead, enforce and uphold brand consistency across all marketing touchpoints within the region
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists

Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
Minimum 3
5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred
Strong organizational and time management skills; able to manage multiple deadlines across various communities
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
Resourceful and solution oriented
Leverage digital and analytical tools with confidence to drive insights and outcomes
Experience in home building, real estate, or consumer-facing industries is a plus.

Senior Specialist, Regional Integrated Marketing

Key skills