Key skills
AnalyticsCollaboration
About this role
Role Overview
- Own and execute Pulsetto’s YouTube growth strategy across two channels
- Own the YouTube channels end-to-end — from content ideation and planning, to publishing, optimization, performance tracking, and continuous improvement (strategy → execution → results).
- Plan, manage, and optimize publishing of 300–500 videos per year
- Optimize titles, thumbnails, descriptions, tags, and structure for YouTube SEO
- Improve CTR, watch time, retention, and subscriber growth through data-driven iteration
- Collaborate with internal teams and external creators on 5 collaboration videos per month
- Analyze performance using YouTube Analytics and SEO tools, turning insights into action
- Build a scalable YouTube content system (formats, cadence, workflows, reporting)
- Drive YouTube → website traffic and contribute to long-term organic growth
Requirements
- Proven experience growing YouTube channels (brand or personal)
- Strong understanding of YouTube SEO, algorithms, and performance metrics
- Experience working with high-volume content and structured publishing systems
- Analytical mindset — comfortable tracking performance and optimizing based on data
- Ability to manage multiple content streams and stakeholders simultaneously
- Clear communicator who can work cross-functionally
Benefits
- High-impact ownership of a key growth pillar
- Freedom to build systems, not just execute tasks
- Collaboration with ambitious, international teams
- Hybrid work model (Vilnius) or remote
- Pulsetto device to support your own well-being
- A fast-moving environment where strong performers grow quickly