Marketing Specialist – Campaign Strategy, Go-to-Market

Role Overview

• Develop and execute Go-to-Market strategies for product launches and product cycles;
• Define product positioning, value proposition and key messaging;
• Plan, execute and monitor content calendars (always-on and campaign-based);
• Create content marketing strategies oriented to the customer journey;
• Collaborate with product, sales and performance teams to ensure consistency in communication;
• Analyze performance metrics (acquisition, engagement, conversion) and campaign promotion;
• Produce and guide the creation of materials such as landing pages, emails, scripts, presentations and educational content;
• Identify market opportunities, consumer behavior and trends;
• Support the commercial team with sales collateral and enablement strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related fields;
• Analytical, data-driven profile;
• Excellent verbal and written communication skills;
• Ability to organize and manage multiple projects simultaneously;
• Strategic mindset with strong execution capability; proactivity and a sense of ownership.

Specific knowledge:

• Product Marketing;
• Go-to-Market (GTM) strategies;
• Content Marketing and Inbound Marketing;
• Customer journey and sales funnel;
• Planning and management of content calendars;
• Copywriting and storytelling;
• Marketing metrics (CAC, LTV, ROI, conversion);
• Marketing automation tools (e.g., RD Station, HubSpot);
• Data analysis (Google Analytics, dashboards, etc.);
• SEO and content distribution strategies.

Desired experience:

• Previous experience in product marketing, content marketing or related areas;
• Experience planning and executing content strategies;
• Experience managing editorial calendars;
• Participation in product launches or Go-to-Market campaigns;
• Experience creating strategic materials and multichannel campaigns;
• Experience in digital, performance-oriented environments.

Differentials:

• Experience in edtech, healthtech or the education market;
• Experience with digital, scalable products;
• Experience in high-growth companies;
• Knowledge of sales funnels for educational products;
• Experience with testing and optimization (A/B testing).

Tech Stack

• Go

Benefits

• Meal allowance / meal voucher;
• Flexible working hours and allocations (for Remote positions);
• Transportation voucher (for Hybrid or On-site positions);
• Profit sharing (PLR);
• Multibenefits: flexible benefit via Flash Card to use as you prefer;
• Gympass / Wellhub;
• Psicologia Viva (online platform for psychological and nutrition consultations);
• Health and dental insurance;
• Life insurance;
• Extended parental leave (up to 6 months for mothers and 20 days for fathers);
• Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
• Birthday Day Off (one day off to take on the day or during your birthday month);
• Learning platform with various courses to enhance your knowledge (UCA);
• Language academy (AIA);
• Leadership development program;
• Discounts on undergraduate and graduate courses at Afya's educational units.

Differential for Medical Professor:

• Premium subscription to Afya iClinic and Afya Whitebook